> The developers and sre's incentives are the same as everybody else in the company: have a great, easy to sell, popular and reliable product.

Being on a team where everyone has a high level of personal ownership and accountability like that is truly wonderful, and I agree, it works great.

You just have to find (or build) a company that explicitly filters out the 99% of people who only want a job for the paycheck and don't care about the customers, the software, or the product.