I thought maybe these insane people (probably parroting some tech company enterprise penetration propaganda e.g. Confluent) would have a better story, but... no.

Anyway, yeah, sure, keep logs. But a lot of that article about commands and events is something that only exists if you had one ubiquitous language, system, and OS. You know, the almost literal "seamless" where there aren't any seams.

Sure that will probably plug into some enterprise bus and enterprise integration and enterprise ... anyway.

Competent developers will understand what events to preserve and log and possibly allow retry/repeats.

Anyone who has looked at a Splunk bill will realize that just storing all the logs everywhere is very expensive, which is another way of saying "wasteful". But any generic enterprisey event system will basically start and end with splunk-level log aggregation and kinda-analysis.