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Re:Redesign: Users: Thrilled. Conversion Rates: Up. Sales: U... by patio11 on Thursday April 19, 2012 @02:10PM (#3864317)
My designer is totally blameless for any implementation infelicities: I have ultimate control over that and hack the heck out of his HTML/CSS before it hits my pages.

Other parts are the way they are simply because, well, we have very different standards for things which should delay shipping. Bits are cheap, my time is expensive, optimizing for bits saved (on my cute little re-demoted-to-hobby project, no less) seems like a poor idea.

Similarly, failure to achieve pixel perfection of the price display in Australian dollars is not exactly the kind of thing that would scare me away from a design. You know what would terrify me? "It looks nice -- women generally hate it." That would cause the business to fold like an origami crane. Happily, it doesn't seem to have that problem.

I'm generally happy to get feedback, even negative feedback, but as one professional to another your feedback doesn't leave me with the impression "Tie a string around my finger to address this later" because it does not persuasively implicate anything I really care about.

Re:Redesign: Users: Thrilled. Conversion Rates: Up. Sales: U... by unreal37 on Thursday April 19, 2012 @02:36PM (#3864440)
One could argue that it affects your Google organic search traffic. The better your HTML, and lighter your Javascript, the more likely the mighty Google will send people to you.
Re:Redesign: Users: Thrilled. Conversion Rates: Up. Sales: U... by tptacek on Thursday April 19, 2012 @04:02PM (#3864822)
Patrick, you're the expert here on Google traffic direction: are any of these changes likely to impact your ranking?
Re:Redesign: Users: Thrilled. Conversion Rates: Up. Sales: U... by VMG on Thursday April 19, 2012 @03:38PM (#3864723)
There might be something to this. The site is #6 for "bingo cards" search on google for me.
Re:Redesign: Users: Thrilled. Conversion Rates: Up. Sales: U... by tptacek on Thursday April 19, 2012 @04:03PM (#3864832)
For whatever it's worth: Patrick's original strategy for ranking (and perhaps still the strategy that accounts for most of his revenue) isn't the Google search [bingo cards]. It's 1000 closely related but technologically distinct searches.
Re:Redesign: Users: Thrilled. Conversion Rates: Up. Sales: U... by Kesty on Friday April 20, 2012 @08:56AM (#3867640)
I heard that alot, but haven't actually seen that proven yet.

It's a very good excuse to force people on improving their HTML and website speed, but I still would like to see the impact of the Google organic results after only speed improvement and bad HTML fixes.

Re:Redesign: Users: Thrilled. Conversion Rates: Up. Sales: U... by bigiain on Friday April 20, 2012 @07:09AM (#3867338)
On a tangential note: Though the different alignment of the AUD amount wouldn't even register on my radar - I'm 99% sure the exchange rate you're using _will_ be significant for most of your target market. The AUD has been trading above the USD for many months now - and _everybody_ here who buys _anything_ online knows that.

http://www.xe.com/ucc/convert/?Amount=29.95&From=USD&...

It might be worth revisiting those non-USD prices...