>The former are in Valve's control, the latter are not.

Why does this distinction make a difference in how anti-consumer it is? The store owner or Valve's (lack of) control doesn't make it any better for me as a consumer.

To summarize my position here to avoid more confusion: Exclusives deals don't make exclusive games any more anti-consumer. Because the deal or lack thereof doesn't effect me as a consumer.

So my original reply is that all of these exclusive games are the same level of anti-consumer. But you only notice when it's not Steam exclusives, because that's your platform of choice. I'm not blaming Valve for anything, I'm just using games on their store as an example of games you don't think of as exclusives or anti-consumer.