Re:YouTube doesn't want to take down scam ads
by bluGill on Tuesday December 12, 2023 @02:29PM
(#38617114)
Conversion is a great metric if an immediate purchase your goal, but that is only rarely the correct goal. When something else is the goal it is much harder to measure.
Most ads are about a future purchase. They need to measure not did you buy now from this ad, but did all the ads you saw across all platforms (YouTube, Facebook, radio, tv, billboards) make enough of a difference in your buying habits when you finally buy. This is hard to measure, but it is more important. Most people are not buying now from an ad, they are buying in the future.
Sometimes ads are about an image. Even if you cannot afford some luxury good, they may want to advertise so that you recognize it on someone else and think "that is a rich person".
Most ads are about a future purchase. They need to measure not did you buy now from this ad, but did all the ads you saw across all platforms (YouTube, Facebook, radio, tv, billboards) make enough of a difference in your buying habits when you finally buy. This is hard to measure, but it is more important. Most people are not buying now from an ad, they are buying in the future.
Sometimes ads are about an image. Even if you cannot afford some luxury good, they may want to advertise so that you recognize it on someone else and think "that is a rich person".