Just a couple of weeks ago, and this is a perfect moment to share, a colleague told me how he wanted to reschedule a flight and in a hurry clicked on one of the first Google provided links (ads) and got redirected to a scam site which was identical to the one his airline uses. In the end, he had to suspend his credit card and lost money. He lost more than any of the Kagi billing plans would cost him. But you are right, ppl tend to justify their choices more, especially when they paid for them ;) Still, no harm knowing there is a good alternative out there I guess.