I did, came back to read comments to see if anyone else decided to crack the case.

> a friends-only photo journal for moments big and small.

Kinda looks like it's the original launch version of Instagram but sharing only with friends (approved followers) instead of publicly. Combined with that app from like 13 years ago where you could have your photos printed into postcards and sent to people... dang what was that called? That's a throwback.