The power over data line (PoDL, automotive Ethernet equivalent of PoE) is defined by a separate IEEE protocol and its critical specifications like EM emissions tests, ESD tests etc are supplemented by documents created by a consortium of car, electrinics, comnector, cablr and semiconductor producors called OPEN Alliance: https://opensig.org/ . There are parts available for PoDL. The voltage levels from 6V to 60V with 6V increments are supported.
Source: I design both data center and automotive Ethernet chips.
Automotive reliability is only an issue for your ABS sensor, airbag sensor etc. but these are a minority compared to what's in modern cars these days. Real driver is cost, compactness (cost) and harsh environment (temperature and vobrations) and EM emissions. It mainly adds to qualification time, but actual semiconductor design cycle isn't that long. That being said, data center stuff is also notoriously slow to qual.
I guess my main thought was that going to 48V and in the world of low power LED lights and such, combining power and comms into same wires/cables is something that might be appealing.