Building end-to-end security for Messenger – Engineering at Meta

Re:Building end-to-end security for Messenger – Engineering ... by ses1984 on Thursday December 07, 2023 @02:23PM (#38560636)

It does hurt because you can’t deliver targeted ads based on message content.

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Re:Building end-to-end security for Messenger – Engineering ... by pkulak on Thursday December 07, 2023 @04:37PM (#38562142)

All you do is have the end devices build the ad profiles and send them back to FB every once in a while.

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Re:Building end-to-end security for Messenger – Engineering ... by gloryjulio on Thursday December 07, 2023 @02:38PM (#38560798)

I don't think they need the exact content to sell ads.

1. sell ads base on the message itself, get crushed in the media; 2. encrypt message but sell ads based on profile and meta data, get good publicity. I think they are doing option 2

Messaging is just part of the platform. My guess is that they want to forgo this part and concentrate on others

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