There are also dark pools, whose innovation is that they don't display quotes. Every large brokerage has a dark pool. I wonder if there will be consolidation there; it's anyone's guess at this point.
As for network effects, Reg NMS requires an exchange to route an order to a rival if the rival has published a better price. So network effects are less important than you might think outside the dark pools. The features that really attract market makers are things like fees and likelihood of getting a fill (ie, priority rules).
Really helpful post. Thanks for the information.
... if only. Reg NMS is a massive headache. This sort of price convergence would be better left to the arbitrageurs. Let the market deal with the light speed issues instead of trying to regulate physics.
My question: how much do network effects matter. Internet guys always assume network effects are a primary force in marketplaces. I'm an Internet guy, so I can't help but have this bias.
It's fascinating to me that there are so many ATSs. What's the endpoint? Will we eventually see hundreds of ATS's, each with some benefit valued by some arcane subset of traders? Or can an individual ATSs incorporate the range of improvements, and through network effects crowd out the others?