Re:Chartbeat raises $9.5 million to measure the real time web
by dangrossman on Monday April 16, 2012 @11:34AM
(#3847798)
Look at their marketing. It's for publishers. Testimonials from Al Jazeera, Fox News and Fast Company. The value in real-time analytics for them is clear -- they're micromanaging their daily page view numbers by seeing what news of the day is attracting the most eyeballs from what sources, moving those stories up on their front page and expanding them, writing more about those topics, etc.
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Re:Chartbeat raises $9.5 million to measure the real time web
by runevault on Monday April 16, 2012 @12:06PM
(#3847910)
It's depressing news has become something where the story that gets eyeballs is more important than the story that needs telling. I understand WHY it's this way due to how marketing dollars play out, but it's still depressing.