Given the choice between a $35k sedan and a $40k SUV the choice is going to be SUV for most people.
Given the choice between a $15k sedan and a $40k SUV, it gets a lot more interesting.
The US car market is incredibly restricted. You can buy a 300 mile range electric sedan for $25k in China. Why the fuck can’t we get that in North America?
Bare bones 300 mile cars like the BYD Dolphin cost $16.9k.
They also have a model called the Seagull that is 250 mile at ~$11k. I would buy either of those in cash, today, if I could.
I don't think that in isolation people broadly prefer bigger vehicles, but in the context of other people having bigger vehicles, a circular problem exists, with people feeling like they're in ever increasing danger behind the wheel if they have a small car but are surrounded by behemoths. If it weren't contextually dependent, I don't think it would be a relatively recent phenomenon, since big vehicles have always been available, and I think you'd see people getting large vehicles despite what's common around them, in terms of both geography and what's on the road. I'd prefer a larger vehicle if I was driving around polar bear country, and I think every other car on the road in North America is a metaphorical polar bear.
- 1991 Ford Ranger 2WD
- 2016 Toyota Tacoma TRD OR (4WD + extra features)
The Tacoma is Toyota's smallest North American truck and is dramatically larger than the Ranger. The Ranger suited my needs perfectly except that it wasn't 4WD and would frequently get stuck in Canadian winter. I couldn't even buy good snow tires for it anymore because the rims were too small.
If there were a recently built 4WD truck available in the North American market that was the size of the 91 Ranger, I would have bought it in a heartbeat. It does not exist.