It’s not like the Beatles invented the fruit, and at least the latter two trademark suits were the record company trying to alter the previous agreement when they saw how much money Apple Computing was making, first by arguing that adding a sound card constituted being in the music business and then hoping that the judge would let them change their preferred terms from the first lawsuit to drop the “physical media” qualifier.

If there’s any lesson I’d draw from this, it’s that trademark law should have high barriers to claims for generic names. If you want total control, invent a new word.