Hypocrisy is spending billions of dollars to convince people to buy sugar water and then complaining about their weight. I guess you could call it savvy, but I think predatory is a more apt description.

I don't disagree with the sentiment, only the rhetoric. I'd settle for "unethical."

Predatory would be investing in Coke, diabetes treatment and weight-loss solutions as a package deal.

There's a way to avoid (conscious) hypocrisy here: Convincing oneself that marketing (propaganda?) isn't effective and you're just giving the people what they would want anyway.