Oh how I wish that were true. Most pickups are just vanity items now. Americans who drive pickups don’t care about the environment, they want something big and flashy with more power.
Most Tesla owners I know (and I know a lot), do not care about the environment more than the average non-owner who drive similarly priced vehicles.
I think the Venn diagram converges more on: people who have a lot of disposable income, but also who want to drive something modern and still be smart with their money (fuel and maintenance costs).
...that I'm sure will be unironically adopted by authoritarian police forces as society seems oddly keen to adopt straight from dystopian sci fi movies.
I mean, why would I even care about bulletproof or even baseball pitch proof glass if I wasn't keen to crawl my vehicle over civilians who might shoot or throw things at me?
Seems to be aiming towards a different market than the F150.
The difference with Rivian and the F-150 is that Tesla have figured out how to actually make a good margin on their vehicles.
It's too early to make a sensible comparison. Tesla lost money in large quantities very consistently for 14 years, until ~3 years after the Model 3 launch. Neither Ford nor Rivian are as far along yet.
CT, if it ever ships in volume, will be an important failure to rein in Musk's fantastical thinking (or his interest in Tesla).
Even if they're losing $33k per vehicle? (See 2Q23 shareholder letter). Note this does not include R&D, CAPEX or SG&A. Was it infinitely better for WeWork to ship something than not?
"will be an important failure to rein in Musk's fantastical thinking" Why would it fail when there are >2m pre-orders and a a 5 year waitlist?
Even if Tesla 'only' delivers 180k cybertrucks in 18 months, and at a profit, they will still be far in the lead in the EV truck race.
To characterize the Cybertruck as some kind of failure or folly is not congruent with the facts.
This is validated by the absolutely insanely long line queueing up to buy this thing.
I predict that we'll see many more Cybertruck looking trucks in five years, just like we're seeing many more Model Y looking EVs now.
$100 deposit preorders without contact with the real thing isn't a sign of how popualr the real thing will be when people get it, its a sign of anticipation based on marketing and brand identity, probably with some FOMO built in.
> I predict that we'll see many more Cybertruck looking trucks in five years, just like we're seeing many more Model Y looking EVs now.
Model Y's just look like normal, pre-EV sedans of similar size for the last couple decades. That was Tesla conforming to the broader market expectations. The Cybertruck is...not that.
The Cybertruck is a significant departure from traditional pickups. I don't see it replacing anyone who uses their truck—even if it's only once or twice a year. That why I said it's a novelty.
If it were smaller, maybe it could compete with the Maverick or Santa Cruz? I'm having difficult finding consistent specs, but I think it's closer in size to a full size truck though.
0: https://rivian.com/r1t (Dimensions → Storage)
1: https://media.ford.com/content/dam/fordmedia/North%20America...
(Of course there are completely legitimate downsides of Cybertruck - for example, with the sloped bed sides, it won't be able to tow a fifth wheel trailer. But that is a capability the vast majority of truck owners don't use.)
I wouldn't say "nobody". I'm sure there are a few million far-right types or Musk-is-Tony-Stark holdouts that are interested in driving the Bat-light equivalent of virtual signaling. Not everyone is rational and in the United States today, every single thing you purchase is part of some sort of weird identity flare ensemble. The Cybertruck may be on its way to become the most extravagant "Not Woke" badge you can wear.
This is rather unfortunate, in my opinion, since I'm pretty solidly left and I still kinda want one. I actually set aside cash for it back in 2021 because I find the over-the-top design amusing and I really do want an electric truck. Unfortunately, I got tired of waiting and I have no illusion that it will be anywhere near the $40k base price anymore. I fully expect it to be in the ballpark of what a F-150 Lightning or a Rivian costs, which is basically flirting with $100k when all is said and done.
They should have taken the same approach with their pickup. People expect trucks to be able to haul, tow and have a certain amount of bed space. If they were serious about building a pickup, they'd build something like the Lightning—a truck that could do all of that, but happens to be electric. Heck, if they did that Rivian might not be in business.
The Cybertruck is a novelty item and nobody who wants or needs the utility of a truck is going to consider it over a Rivian or F-150 Lightning.