Lego has had issues for years, and has faced bankruptcy[1] through to several years ago just going "Whoops we made too many bricks..."[2]

Lego's original core competency was toys, but not plastic ones. The original Lego toys were nearly all wooden, but they gained success with the plastic bricks.

It's unfortunate how many spinoffs they've had that failed.

[1] https://business.time.com/2012/07/23/innovation-almost-bankr...

[2]https://www.bbc.com/news/business-43298897