Preparing for the end of third-party cookies

Re:Preparing for the end of third-party cookies by GenerocUsername on Saturday November 25, 2023 @08:25PM (#38418426)

Hi. I work in web and was on the analytics team for a major Canadian based retailer.

The death of cookies is absolutely a corporate level driver for the push to authenticate.

Trackers being unable to stash long ttl cookies is being replaced by reliable ways to reidentify people... such as logging in.

[ Parent | on HN ]

Re:Preparing for the end of third-party cookies by eslaught on Saturday November 25, 2023 @10:54PM (#38419039)

I can see this if you go from site X to site Y where you're logged in on both X and Y, and you can correlate (say) the email. But if you're logged into Y (the store) but not X some random referrer, how do you attribute the conversion?

[ Parent | on HN ]

Re:Preparing for the end of third-party cookies by ilammy on Sunday November 26, 2023 @01:10AM (#38419563)

You will be kindly asked to log in with Google everywhere, for your convenience and security.

[ Parent | on HN ]

Re:Preparing for the end of third-party cookies by amf12 on Saturday November 25, 2023 @10:13PM (#38418842)

But you can still store trackers right? Just not cross reference the tracking cookie with the cookie from other domains.

[ Parent | on HN ]