As a matter of fact, vast majority of "japanese" "startups" are basically chinese companies trying to hijack on waning popularity of japanese quality.

If you look close enough, almost everything is made in China.

Made in China products by Japanese ventures is fine, just like iPhone made in China. We know China is great at cost effective manufacturing. It's annoying that some "ventures" just rebadging existing Chinese products with Japan flag and minor improvement. Recently I tend to find such products in mobility area like this.

Rebadging is exactly what it is when you talk about made by japanese ventures. Nothing is made in japan anymore, however it s a secret noone is allowed to talk about.

"Nothing" can't be true. This is most interesting venture product I've seen recently https://vixion.jp/en/vixion01/

You may be surprised how much of it is made not in Japan.

Thought we are grown up snd don’t understand things literally. Of course there are lots of things made in japan, but the point is, it’s way past its manufacturing times。

Manufactured in China is not a problem for non manufacturing oriented ventures, as I said it's like Apple. Though for EV, non manufacturing oriented EV car venture could be a nonsense.

What makes it stand out?

To my English ears it sounds a little bit Chinese rather than Japanese names I see.

It's a Chinese name. Specifically a name romanized using a system typically used in Taiwan, I think (you tend to see "hs" in Taiwanese names whereas in the PRC "Hsiao" would be "Xiao"). Taiwan has close ties to Japan so that's not too surprising really.