Re:Reflecting on 18 Years at Google
by js4ever on Wednesday November 22, 2023 @01:40PM
(#38383255)
That's probably less than 1% of YouTube revenue (number came out of my hat)
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In 2022, premium subscribers accounted for a bit less than 9% of YouTube's audience (and 67% of premium subscribers were in the US), according to this:
https://www.mediagistic.com/blog/how-many-youtube-users-will...
Re:Reflecting on 18 Years at Google
by jonathankoren on Wednesday November 22, 2023 @02:57PM
(#38384292)
To use a googlism: I’m surprised Google can count that low.
8-9% is actually a pretty impressive conversion rate considering close to 100% of people use YouTube. They have like 97.6% market share.
No data for this, but I feel like 9% is less than they expected after 5 years of the "frustrate and seduce" strategy, which is why they're even going after ad-blockers now. If anything, they look frustrated. But they probably had to do this.
Re:Reflecting on 18 Years at Google
by emodendroket on Thursday November 23, 2023 @10:46AM
(#38393997)
Why would they want people using an ad blocker to even use the site that much though. They’re denying them revenue while costing them. I mean it’s great as a user but as a service there’s not really much upside.
YouTube didn't seem to mind so much before. Maybe they wanted to keep those users' attention on YouTube instead of elsewhere. Now they're a lot more focused on the profits, which is fine.