It does seem that the hypocrisy was baked in from the beginning. In the tech world 'open' implied open source but OpenAI wanted to benefit from a marketing itself as something like Linux when internally it was something like Microsoft.

Corporations have no values whatsoever and their statements only mean anything when expressed in terms of a legally binding contract. All corporate value statements should be viewed as nothing more than the kind of self-serving statements that an amoral narcissitic sociopath would make to protect their own interests.