A huge amount of advertisers ran away, the revenue cratered and it is probably less than the annual debt servicing (revenue, not profit), the current valuation, accordingly to Musk math (https://fortune.com/2023/09/06/elon-musk-x-what-is-twitter-w...), is 1/10 of the acquisition price. But yes, it was a masterstroke. I don’t remember any other masterstroke in history that managed to lose 40B with a single acquisition.