If I recall correctly, Mira Murati was actually the person responsible for productizing GPT into a Chatbot. Prior to that, OpenAI's plan was just to build models and sell API access until they reach AGI.

I know there's a lot of talk about Ilya, but if Sam poaches Mira (which seems likely at this point), I think OpenAI will struggle to build things people actually want, and will go back to being an R&D lab.