Being awkwardly goaded by your boss to chant some weird company saying at a company holiday party is _exactly_ the kind of stuff that people make fun of after-the-fact by making memes about it (speaking from experience here... which is why this phrase in the article gave me pause in the first place).

There's not enough info in this article to know if it was seen as weird by the employees or not, but my point is that "they created a reacji of it" isn't evidence one way or the other for it being "popular".

Right. Exhibit A is Steve Ballmer infamously chanting “developers, developers, developers”