How did you come up with this number? Advertisers pay a varied rate per impression. Actually, high income users are valuable ad viewers and I'm sure advertisers pay a premium to display ads to them.

They make 11B$ from the premium subcription with only 80 millions suscribers whereas they make around 30B$ from the ads from the rest of the 2.6 billions users.

The pricing of the premium subscription is absolutely insane, they get peanuts from each users from the ads compared to that.

That is surprising! I read somewhere that advertisers are paying $.1 to $.5 per impression, which seems like it would add up pretty quickly over a month.

I still think if you are a high value target for advertisers, it’s a probably a worse deal for YouTube if you’re on premium.

It’s a little pricy. But it’s a bundle with YouTube music which is better than I expected. I think the payments to creators are a little greater because of that.

It’s also a little bit moot because YouTube creators often in-line their own ads so they can’t be skipped…

For the latter there’s the open-source SponsorBlock: https://sponsor.ajay.app/