Structure need not be extrinsically imposed, though; it can be self-directed (otherwise known as discipline).
That said, I'm by far not saying that attention is unimportant. I'm just saying that it doesn't deserve the importance we assign it.
Also, I would like to see evidence that scheduling distractions like that still yields the same creativity benefit. Scheduling your distractions would seem to defeat the purpose, wouldn't it? Planning for unstructured time isn't the same as not paying attention. It's paying attention to something random, which isn't the same thing as not paying attention.
Attention/concentration strengthens neural pathways, and allows you to make further use of them. Lack of attention promotes creativity, i.e. creating NEW pathways and connections in the brain.
At least that's the way I think of it.
This is why most people hate morning classes. Your brain hasn't fully woken up yet, so you're less attentive, but more creative. Of course, most college classes reward paying attention over creativity, so it's usually bad for people to take morning classes.