If it was popular, they wouldn't axe it.
My comment was certainly about facebook dropping it, but also about how this is a larger picture issue. You don't need to weaken encryption standards(NSA, others), or have back doors(loads of states), if people just find it too annoying to use!
Banks, bigtech, government choose other means, for their own reasons. Some of those might have been spies lobbying to hold on to their surveillance superpowers, for sure. Another might have been "not invented here".
And if your email is compromised, well, it is game over already, for every single thing you have access to.
So it is just a poor excuse. I guess the main reason is that virtually nobody knew this feature existed and the intersection between the population privacy savy enough to use PGP and using Facebook is ridiculously small.
So feature was basically there only to shoot oneself in the foot.