I’m sure we’ll see TVs with built-in AI tools to create new generative ads. Maybe they could include little cameras, so they could keep an eye out for any Amazon products in their house. This would help achieve Amazon’s apparent goal of advertising things I’ve already bought from them to me.

Or, they could just include a little cellphone radio. Probably only need to phone home once every couple months to get the new ads.

And remember: hard drive space is cheap nowadays. You might not ever connect your TV to the internet, but it can at least record fingerprints for everything you watch. Maybe your kids will connect it to the internet some day, or you’ll hand it down to somebody else, and then that poor trapped taste-profile information can finally make the trip back to Amazon’s servers.