Japan stuck in their ways. 150$ Xiaomi smart rice cooker that was comparable to highend Zojirushi had very friendly UI. You can get basics done fine with small on board oled, but a lot of it is behind smarthome app and appliance is soft region locked. An offline high performance rice cooker with good onboard UI... probably one of the Korean brands like Cuckoo but I've never used. SKR knows how to do decent hardware and software though.