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Re:Google Adsense is Transitioning to per-impression payment... by Scoundreller on Friday November 03, 2023 @01:09AM (#38124761)
> Before only ads that were clicked on counted in earning revenue for Google

This certainly wasn’t true 10 years ago. I’d have low traffic pages go without a click but still earn some cents in revenue that day running Adsense (effective CPM would be a rough baseline of ~ 1/10th what a page with clicks that day would earn).

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