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A comment on Google Adsense is Transitioning to per-impression payments for publishers. Parent comment

Re:Google Adsense is Transitioning to per-impression payment... by outofpaper on Thursday November 02, 2023 @10:40PM (#38123770)
Me thinks that this is related to the youtube change. Before only ads that were clicked on counted in earning revenue for Google and YouTube. With this change every inpression is worth that much more.
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Re:Google Adsense is Transitioning to per-impression payment... by Scoundreller on Friday November 03, 2023 @01:09AM (#38124761)
> Before only ads that were clicked on counted in earning revenue for Google

This certainly wasn’t true 10 years ago. I’d have low traffic pages go without a click but still earn some cents in revenue that day running Adsense (effective CPM would be a rough baseline of ~ 1/10th what a page with clicks that day would earn).

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