Wow, that's a big increase. Seems like this doesn't affect customers in the USA, who already had a price increase earlier in the year.

Here's the thing about subscriptions - if it gets too expensive rent I'm going to cancel it. I did this with cable in the past and I will do it with premium subscriptions.

But then they'll have SALES where you get to lock in a lower rate for X time etc etc etc it all just keeps repeating

(Fully agree with you!)

I will take the SALE price. Entice me!

I hate to say it....but they are doing what we in Canada have suffered from cable companies and telecoms....they are colluding in secret to price fix with their competition as they are all splintering out and cannot maintain adequate 'growth trajectories' .....

And people act surprised when Piracy starts ticking up. Most subscription services are tending towards cable in pricing with less convenience.