A related Internet malady that has cropped up lately: two or three people on Reddit mention that their brand-ABC phone has been having trouble communicating with their brand-XYZ car, or something like that. One of them wonders if it could have something to do with a recent phone OS update. By the next day, anyone searching for "ABC bluetooth dropouts" will get deluged with SEO'ed links to content farms with headlines like "Outraged users on Reddit blame recent ABC update for bricking their phones," all pointing back to the same subreddit with the same handful of content-free comments.

This is going to get so much worse...