So, I really see two applications for this product: first, to create a supercomputer for fixed-point uses (maybe crypto) with 1 "petaFLOP" (I know, we're not actually talking floating-point multiplications here) for a fraction of the price and much greater energy efficiency. It'd be a world-class supercomputer for $200,000.
The other application would be to embed it in mobile devices to take advantage of its energy efficiency.
If I were going to do this I would build a Lisp bottom-up from the instruction set and my goal would be to find the most interesting language could emerge that way. On the other hand, that's so similar to what Forth already does that it might be better just to treat the hardware as the Forth machine it already is and do what it wants.
Of course you'd probably run it in X86 and let that compile to a binary you propagate through your supercomputer.
So did you get a sense of what applications would be a good fit to program for it? The fact that it doesn't "work great with existing compilers" seems to be the stumbling-block.