My point is that this is not how a healthy company can think about its most strategic activities. This sort of failure is not something you can hedge against.
It's like Apple hedging against the risk of failing to keep iPhone competitive by investing in some other device maker that might be able to compete with Samsung.
By failure I don’t mean they can’t make an LLM product, I mean the LLM product doesn’t have majority market share to be used as an ad surface (or other monetization strategy). That’s only partly dependent on their research and modeling efforts. The revenues they could make from an LLM api business are too small to register for them right now, the market share and product work is also important.
If Google fails to compete in AI, they will lose search and some competitor will siphon off all their advertisig revenue.
This is all coinciding with regulators taking a closer look at all the other ways in which Google protects its search monopoly. You know, the ones that are not so much based on merit.
Google is at risk of losing both its technology leadership and its grip on distribution channels at the same time.