it's quite cyberpunk, in a dystopian sense, I don't think most people realize. it can of course be framed as benign and I'm sure there are protective policies in place. but you know, if you take a sweeping look from a distance, the fact that the login system for government website, which every single citizen might at any point be forced to interact with, has a profile option (enabled by default) to "receive emails featuring ID.me offers and discounts" seems quite insane to me.