This is an insightful explanation.

I see a three stage change, from the pre-Bernays world of informational advertising and functional markets, to the post-Bernays world of contrived demand driven by psychological advertising, to what we have now.

Now we have policy driven economics in which technological goods are foisted upon the population and a post-hoc rationale of why they are necessary is relentlessly pushed as an explanatory narrative.

We're approaching the point where the "very limited set of actions or products " is so dominant that the only choice looks like abstinence; the "Luddite's" choice to not be abused.