Because it's a paid subscription, and all of the items they review are actually purchased from retail suppliers who have no knowledge that Consumer Reports is the buyer, they can take their time and do very thorough comparisons incorporating tests of real world usability and reliability that are difficult to tabulate and instead have to reviewed like a movie or a book. But I don't know, it's likely the consumer reports type of shopper is such a minor fraction of the market that isn't worth optimizing for them any more.