The NYT needs to consider its customers, and ensure they find the balance to make its customers happy. For them, there's a fine line between event reporting, "truth", and point of view.
It's not political backlash. It's pissing off your subscription base. And that's really dumb.
If you're a freeloader that's just talking about generic morals and integrity, welcome to reality. Businesses get paid by giving customers what they want.
Welcome to reality, where people get paid by customers to do work.
I think there's also the practical problem that there really isn't any good media anymore. It's not like I can say 'well the NYTimes sucks - go to [blah]'. There was an absolutely excellent article by Bob Kaiser (editor at WaPo for decades) - The Bad News About the News. [1] I'm really remiss to give cliff notes because the article covers so much and so eloquently, but in general - the internet has played a major role in destroying the overall quality of news.
[1] - http://csweb.brookings.edu/content/research/essays/2014/bad-...
The way it was written makes that conclusion far more persusasive than any article less "fair" to Hamas or the PIJ.