I think it’s just the start of the “the emperor has no clothes” iceberg that is social media. I actually think GP is on to something with their “nobody cares” bit, because if people aren’t going to follow you outside of X then they probably don’t really care about what you’re sharing. There is obviously a lot to be said about the large “community” but in many ways but if it’s just a lot of “talk” then where is the actual value in it? If “hits” don’t correlate to actual product sales then it’s just a waste of time, and how likely are you really to sell your product to people who won’t even bother following you outside of X?