[delayed]

They do. Apparently this is the best they can do for a pepper they were mainly looking for spice out of.

There's many other varieties where flavour is a priority.

I think they did care about flavor, as was mentioned in a news article interview about Pepper X. I don’t remember the full quote, but something like “you can’t just make it hot, it has to taste good”. But maybe it’s hard indeed to detect any flavor once you’re dealing with 2.6M Scoville units.