Except human beings are not optimization machines and the best way to get great people to bring all of themselves to work is to allow them to be all of themselves at work.

The best and brightest have diverse interests and if they get bored they can just move on. The cost to the company to let them mess around with generative AI for a couple of weeks is far cheaper than having to replace them if they jump ship elsewhere.

Plus, this builds internal expertise with a new area of technology that may or may not end up relevant to their business in the future.