But so does Tesla. They have high end (S and X) and lower end (3 and Y). They also have plenty of options with each trim level so you can get a base model version or one fully decked out. Plus, most of Apple's "8 iPhones" are just previous years' models. Tesla famously doesn't do standard model years but I'd challenge anyone to point out a specific need or level that one can't get between Tesla's trim levels, options and used models (trucks obviously notwithstanding).