I'm sure you're right and some do find bandcamp through them. The really hard part is quantifying that though. Does it generate enough business for six writers? If it does, awesome, and I'm totally wrong.

My guess is the big content initiative was someone's brain child, and once companies get past a certain size, it's very hard to pull the plug on a leader's baby. Until the company changes hand and the next set of leaders want to eat the previous young and put their own babies in there.