The end game here is to simply turn all personal computing devices into locked down ecosystems that the user has no real control over, basically what iOS already is (and Android isn't too far off from).

All code being executed on the device, from the bootloader all the way to the browser or youtube app, must be approved by the manufacturer, with an opaque black box security chip inside the device verifying that this is true and providing a signed message as proof that has to be sent to Youtube servers before videos are served. This completely eliminates the issue of both adblockers and third-party frontends.

After that, impression tracking just needs to start covering some of that gap of air between your brain and the screen. Let's throw in some attention-detecting cameras so you can't skip the ads by looking away from them.

They'll let you skip commercials, but not without shouting the brand name.

https://www.techradar.com/news/sony-patent-would-have-you-ye...

They'll use ChatGPT (in spoken-audio form, with speech recognition) and you'll have to tell the agent what the ad was for, and why the product is so great, to prove you watched it and really understood the marketing message.

What mute buttons were made for.

Drink the verification can.

I suppose I should expect my phone to start refusing to run gcc at some point then?