Re:Mastercard Should Stop Selling Our Data
by maronato on Sunday October 15, 2023 @09:21PM
(#37894975)
Yes, but how is Mastercard encouraging me to spend more? In my day to day, it matters little which payment network I use since that’s abstracted away by the bank’s interface.
What opportunity does Mastercard have to target me?
[ Parent
| on HN ]
Presumably they could tell stores that you have your card on file with? (Only speculating; I have no idea if they or any other card network actually does that.)
Re:Mastercard Should Stop Selling Our Data
by conception on Sunday October 15, 2023 @11:24PM
(#37895617)
Offering lower interests rates as a promo, higher limits, low interest loans, bonus points from certain brands/categories, offering new types of cards, etc etc
Re:Mastercard Should Stop Selling Our Data
by semiquaver on Sunday October 15, 2023 @11:40PM
(#37895715)
Read OP’s comment again. Mastercard is not a card issuer, they can offer none of the things you mentioned.
Re:Mastercard Should Stop Selling Our Data
by winter_blue on Monday October 16, 2023 @12:12AM
(#37895852)
They sell your transaction data to Google. When merchants provide Level 3 information (line items), Google can now know exactly what you're actually spending your money on.
Then, Google can show you super-relevant ads, that might encourage you to spend even more.