And no ads in between of meditation videos

No ads when you are driving - since you can't skip them

Maybe don’t watch YouTube while you’re driving?

YouTube is used as Spotify in a India. I usually get 50 per cent of my music from YouTube and rest 50 from Spotify

The only happy ending for everyone is zero ads.

Then subscribe and pay for the service. One way or another someone has to pay for the content.

We could always just nationalize it. It qualifies as a public service.

Nationalize how? It’s international

Even if i pay for the service i still get ads, with apps supporting SponsorBlock Youtube will become 100% clear from ads.

> Then subscribe and pay for the service.

No thanks. Not so long as the service is owned by a corporation who does not respect users.

If I pay for something then I own it. Therefore I should receive a copy of it and can view it as many times as I like on any device I like. Youtube does not do this, so I won't pay for it. I see no value in paying for a delivery mechanism when the mechanism itself is hostile to owning the content.

I'll pay for the content by paying the producers directly if I see value in the content. I have done exactly this.

That limits content to the producers that have their own distribution mechanisms, which tend to be larger content creators. the small creator that uses Youtube, Twitch, etc for distribution will be the most hurt by such a policy.

Do you apply the same "If I pay for something then I own it" rule to content you consume via TV subscription services? What about if you pay to view a movie in a theater?

> Do you apply the same "If I pay for something then I own it" rule to content you consume via TV subscription services?

Yes. I don't pay for TV subscription services. What little TV I watch is freely received from broadcasts and can quite simply, and legally, be recorded.

> What about if you pay to view a movie in a theater?

No. I pay for the experience of being at the theater. The movie is irrelevant. It's like paying for the experience of being at a well groomed park with staff paid to maintain the grounds. Also, I rarely go to theaters because their experiences are terrible and aren't well groomed parks; I only go with friends which is then a group activity. Group activities certainly don't convey the same type of ownership.

Quite simply: I do not believe in renting.

Paying YouTube is just rewarding them for years of anti-competitive behavior. Subscribe to a service that isn't a near monopoly.

> Middle of video ads should be content creator controlled.

They are, sort of.

As a content creator you pick the position for the ads, but it doesn't mean they'll pop up there for everyone, there's only a chance they'll show up there. For example you could put mid-roll ads every minute, but youtube will only pick one of those positions so the viewer only sees an ad every 10 minutes or so, the real "cooldown time" depends on what data youtube has on the viewer.

Content creators can disable mid-roll ads completely.

As long as ads don't show up at inopportune times and break the flow of the video.

The happy ending here would be Google being less monopolist with video streaming.

Google has done an outstanding job to use their position making YouTube the streaming platform of the Web, GCP incentives, dominance in smart TV, Google account integration, Android etc. This isn't mentioned enough.

Now we're seeing a strategy towards Premium and anti ad blocking patterns while they remain top and any alternatives just can't get a footing in this space to compete.

Pre-video ads should be 10% or less of the video length, floor at 30 seconds or so. Insane to get a long add on short video.