I'd love for that to be true, but social media has been trending away from blog-type textual posts for a long time. Last stat I saw, wordpress.com published around 77 million posts per month. I think twitter needs less than 4 hours to hit 77 million tweets.

Also, the brand is in really bad shape. Super outdated and stale. I know a lot of people wish it didn't, but that kind of thing really matters when you're trying to get lots of people to think your product is worth investing time into.