I've never quite understood this sort of thinking. Companies aren't perfect omniscient systems - the people in charge of various companies make poor decisions all the time, based on the same human biases we all have. So yes, it's entirely possible they could make more money that way, but executives simply hear "Lower the price" and run away. I'm not saying that's certainly what's happening, but this implication that a company could possibly only do the thing that's most beneficial to it is... strange, and very common thinking.