Amateur move on his part, hiring a 'MBA head' CEO

Tim Cook is also MBA and it looks like it is working fine for Apple.

I think he's good at operations. But he doesn't lead the same way jobs did. apple can still turn the crank, but I don't think they innovate like when sj was around. Jobs worked with the outside world well, and cooperating well with the rest of silicon valley.

I think apple is now heavily navel-gazing. Their products point inwards into their ecosystem, they don't interoperate, the customer is trapped, they have few choices. maybe I should say egosystem?

> I don't think they innovate like when sj was around

I would have agreed with this before the M1 Macbooks came out, but when it did it caused a big change in my opinion.

Compare them to when apple switched from powerpc to intel.

When that happened, basically the mac was a better pc, since you could run windows natively on your mac. The mac now shared hardware and software with the pc industry, and innovations transferred over, like graphics cards. Apple let its customers benefit from multiple ecosystems, and they have more choices.

The apple switch to arm, went the other way. how many PCIe cards from a pc work in a "mac pro"?

Yes but he spent a lot of time inside Apple and grew within it

The problems you have selling sugar water are not the same problems that Apple has today (or since Cook moved into the post).

yeah I know but issue is not MBA it is what kinda culture you come and where you are good. Selling sugar water (you need to be like super good at marketing) and leading tech firm need different skills.

I've read Sculley's book as a teenager and I remember that it made a big impression on me, even though I don't remember much. I think the PepsiCo part was really gripping.