Forbes has 1500 contributors, and outside their flagship stuff, is more of a partially curated set of blogs. Half of this guy's articles are submarines with pretty low view counts IMO https://www.forbes.com/sites/jackkelly/?sh=27caaf163ec5

Ever since Forbes pivoted to basically being a hosted blogging platform I've felt their business, both directly and for contributors, is leveraging their historical brand and whatever benefits it confers for SEO and PR